Jon Horvath: This Is Bliss

This Is Bliss is a transmedia narrative project investigating the vanishing roadside geography and culture of a rural Idaho town named Bliss. The project considers how mythologies of place and happiness collide, and are frequently confounded, in a location with a complex narrative of booms and busts that reflects the complicated history of American Idealism and Manifest Destiny.

All that remains in Bliss is two gas stations, a school, a church, a diner, and two saloons to service its 300 current residents. Through a thorough look at the contemporary landscape and its residents, This Is Bliss contrasts romantic visions of the American West with its contemporary reality and considers how the heights of idealism are envisioned on both a personal and cultural level. Publisher’s Info

Jon Horvath is an interdisciplinary artist routinely employing systems-based strategies within transmedia narrative projects. He received his MFA in Photography from UW-Milwaukee in 2008, and a BAS in both English Literature and the History of Philosophy from Marquette University in 2001. Horvath currently teaches in the New Studio Practice program at the Milwaukee Institute of Art & Design.